OVERFLOW Publishing is an ad cooperative for hyperlocal publications in Brooklyn. The actual product of the business is a network through which advertisers (local, regional and national) can reach a highly desirable and influential group of individuals living in the borough. The cooperative also allows for editors and publishers to make money from their sites, while spending less time trying to focus on ad sales. I reckon it will be a relatively low-traffic operation that won’t take up a whole lot of space to run.
When it launches, OVERFLOW will focus exclusively on Brooklyn, and quite possibly a smaller area within the borough. People who visit the sites and publications belonging to the cooperative are in the age range of 20 to 45, with an average income of over $50,000. OVERFLOW will serve as a bridge between businesses and the publishers and editors of news and culture publications in the borough.