Monthly Archives: March 2011

Hulu – Holler!

A firm needs to define itself not by the product it sells, but by the customer benefit provided. From the get-go, Hulu remained freakishly focused on its three customer sets – content owners, users, advertisers. It developed a comprehensive and … Continue reading

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Zinio – The Numbers Were Never There To Begin With

I did a double-take the first time I saw the number. And then I read it again. Sure enough, I read it right the first time: Five-hundred thousand. A half-million. 500,000. That’s how many Spaniards Raul Suarez wanted using Zinio … Continue reading

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