Author Archives: Shane Kavanaugh

Hulu – Holler!

A firm needs to define itself not by the product it sells, but by the customer benefit provided. From the get-go, Hulu remained freakishly focused on its three customer sets – content owners, users, advertisers. It developed a comprehensive and … Continue reading

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Zinio – The Numbers Were Never There To Begin With

I did a double-take the first time I saw the number. And then I read it again. Sure enough, I read it right the first time: Five-hundred thousand. A half-million. 500,000. That’s how many Spaniards Raul Suarez wanted using Zinio … Continue reading

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Local Overkill?

We’ve heard it over and over again. Hyperlocal news has a future in journalism. And we should work toward developing sustainable business models around this format. Yet Churchill and Ubois’ study on local news production and consumption has me doing … Continue reading

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Yo! I Have Questions. I Want Answers.

Here’s three questions I have. I have my heart set on some answers. -What websites, blogs and print publications do people living in South Brooklyn actually read? I’d  like to get a sense of how often they read sites like … Continue reading

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Myths of Innovation – Abridged!

Here’s my attempt to take the 80 pages of this book we read over the weekend and boil it down to 150 words. A real time saver, if you ask me! Ok… Go! Profound and revolutionary ideas are the product … Continue reading

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Disruption

I’ve been mulling over this project for the last few days. Scratching my head. Etc. Trying to figure out into whom we’re going to put the fear of God. I’ve spent the last year thinking about how a number large … Continue reading

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Problems? I Got Solutions.

Problem. Hyperlocal publications thrive in the creative enclaves of Brooklyn. They provide many of the borough’s best news, features, tips and editorials. However, they’re either making no money. Or not enough to be sustainable. To boot, publishers and editors want … Continue reading

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A little bit about OVERFLOW Publishing

OVERFLOW Publishing is an ad cooperative for hyperlocal publications in Brooklyn. The actual product of the business is a network through which advertisers (local, regional and national) can reach a highly desirable and influential group of individuals living in the … Continue reading

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